RAMIT AGARWAL

NAVIGATING THE DIGITAL REVOLUTION: ROADMAP TO SUCCESS: Helping brands accelerate digital

In this book, we will discuss what is digital transformation. We will also explain how to create a digital transformation roadmap. We will cover some common barriers to digital transformation. Finally, we will explain how to embark on a successful digital transformation journey by overcoming those barriers.
This book is equally beneficial for individuals already working on digital transformation initiatives. It is also beneficial for those who are interested in learning about how to approach digital transformation in their workplace. For understanding and building a digital transformation roadmap you do not need to be a technical expert. You understand the business and customer needs. Following this book will help you embark on your digital transformation journey.
We will begin by discussing the basics of digital transformation, by explaining what it is and what it is not. We will then discuss the importance of technology in changing the face of not only the Business world but also the consumer behavior. Looking at the successful trends in the past and understanding how to determine the trends of the future. Once we cover the basics, we will then jump on to discussing how to kick start your digital transformation, here we will cover topics like data analysis, digital maturity, strategy, prioritization, and Agile project management. We will then look at some of the most common barriers to digital transformation and steps that you can take to avoid them and how to restart an initiative that lost steam during a digital transformation journey.